Monday, 9 May 2016

Kinetic Typography



The pacing of this video varies with breaks in between every 8 words or so, & when their is talking, it's packed with information. This quality makes the movement fast & efficient. Furthermore, the movement of the words really pops out into your face because of the powerful wisdom behind it. The fonts that were used vary as well, with three distinct ones: Cursive for creative parts, simple Helvetica like font for the information, & bolded Helvetica like font for the points that are being emphasized. The video overall is very balanced, it shows words & sentences in the middle, & if it appears at the side, then more words will later appear on the other side. Lastly, I really like how at around 0:21, the "want to" slides right in between the words as if it's building on itself. This shows progression & that's very fitting because the sentence it makes is cyclical.

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