Kinetic Typography Principles of Animation

Here are some examples of animation principles that were used in this kinetic typography video.

1. Squash & Stretch

At 1:32 in the video, the "X" in the ball moves to the right & while doing so squashes downward in anticipation to jump, then when in the air regains its form with a stretch.

2. Slow In/Out

At 0:49, the "O" in Societies drops down while accelerating. This makes sense since the force of gravity will accelerate objects at -9.8m/s^2 unless acted on by a more significant force in another direction. Isn't that fascinating?

3. Arcs

 At 3:05, the large hand making the peace sign swings upward on an arc, then smashes down on the "Governments" much like a hammer attached to some kind of fulcrum at its end. I believe this shows some slow in & out movement as well.

4. Timing

Oh boy, there is all sorts of timing in this video, but one that stands out is at 2:07 when the applications drop down in a mess. The forms hit the ground & make the most impact at the prime of when the voice says application.