Monday 9 May 2016

Helvetica Movie Response

"Helvetica has almost like a perfect balance of push & pull in its letters. & that perfect balance sort of is saying to us - well it's not sort of, it is saying to us - Don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom... all those problems aren't going to spill over, they'll be contained. & in fact, maybe they don't exist." ~Leslie Savan

This was said in the movie Helvetica, & I enjoy how it was stated because it seems to relate to order, & I find it to be true. See, the font Helvetica is one that is straightforward, & to the point because it represents text on the foundation of how the alphabet looks at its simplest. Since Helvetica stays consistent as well, it can be read without extra information exploding into your face. All of the extra information that you think you get when looking at the font really materialized in your head due to your past experiences with order. Since order is frequently associated with control, & calmness, it is understandable how the font can say to not worry. Really, I would think of it as the font instead saying; "Don't worry, this is life & you're in control. Everything is simple now, so you can grasp whatever you want."

I'm sorry to who ever is lost. It's hard to explain.

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